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Press Review |
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01/05/2001-
Executive - Ebiz cards |
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Executive - May 2001
Ebiz cards
While a CD-Rom shaped as a business card is no longer exactly state-of-art, it still makes for a great gimzo in the market place. Since the launch of their e-bizcards in October 2000, French-based ebizproduction has been abble to attract 340 Lebanese businesses to their scheme and generate a turnover of $200,000.
"The card itself is one of a trilateral promotional campaign dubbed 'First Lebanon' which aims to bring Lebanese businesses to the fore in the global market," says Yann Rotil of ebizproduction.
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For a flat fee of $480 per annum, or $920 for a two-year contract, companies get to have their logos, short company profiles and contact addresses printed in three media: 11.000 e-bizcards, 5.000 business handbooks distribuated fredd to CEOs and consulates - and on the Internet on www.1stlebanon.net which, according to company sources, has some 550 individual hits a day. There are 36 main fields ranging from airlines to banks to travel agencies with a maximum of ten companies in every field.
In cyberspace at least, theirs is not be the only compendium of Lebanese businesses. Sites such www.1stlebanon.net and www.lebanonlinks.com are well established and have perfectly adequate links. And nor are they the only purveyor of electronic cards - ToyMarket has been courting Lebanese Businesses for over 6 months with their own CD-Roms shaped as business cards. But the novelty does come with the three-pronged approach to First Lebanon and with Rotil's insistence that, thanks to Internet protocols, "any search on an international engine such on Yahoo! or Excite with the words 'business in Lebanon' will yield 1stlebanon in the ten results.
Ebiz has set up similar concepts for UAE and Jordan and plans to enter the Moroccoan and Egyptian markets with a view to creating a 1stmiddleeast.com site. As for the e-bizcards, CDs shaped a credit cards have simply been thrown in to make the project appear state-of-the-art.
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