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Stage 1:
Development and SEO of a Surfing Website
Turquoise travel agency started by optimizing one of its most special activities: surf travels. Intended for professional and amateur surfers, these travel packages bring you over 60 options, from the simple stay to the planned “surfari”.
Ebizproduction was entrusted with the development and promotion of this website. Today, Turquoise Voyages travel agency makes most of its turnover via the web. We have soared beyond success to creating a success story!
Examples of proposed products:
Surf Trip in Maldives, Surf trip to Fidji, Boat Trip in West Indies, Surf Camp in Guadeloupe, Mentawai Surfari
etc...
Examples of positioning results:
Stage 2:
Development and Positioning of an Island Travel Website.
After the success in the field of surf travels, Turquoise agency developed a site dedicated to travels in islands. The agency provides a wide range of destinations. Turquoise Voyages offers more than a "packaged" journey, experience is an additional asset clients get as partners visit these destinations and come back with outstanding ideas.
Ebizproduction was responsible for the development and the promotion of this website.
Examples of proposed products:
Travel in Maldives, Travel in Maurice, Travel in Polynésie, Travel in Seychelles, etc...
Examples of an SEO:
Stage 3:
Development of an Extranet and E-Commerce Platform Dedicated to Honeymoons.
Aim: Meeting demands of honeymooners .
Means: Having an extranet connected to the agency information system which allows newly-married customers to have an online wedding list management tool. The married couple can use this tool to invite net surfers they choose by sending them the connection codes. Guests are then invited to connect to the wedding list of the future married couple and participate. Their participation is in the form of a “subscription” (secured payment interface provided by Paybox).
Wedding lists: www.turquoise-voyages.fr/mariages
Stage 4:
Development of an Extranet and an Online Booking Platform for Professionals
Aim: Develop a site for the agency Tour Operator activity. Means: Each professional travel reseller, who is a partner of the agency, has a personal access to the site. Turquoise can thus propose a unique offer and other special offers to professional partner agencies.
Turquoise Tour Operator web site: www.turquoise-to.fr
Stage 5 :
Development and Positioning of Mini-Sites by Destinations
Aim: Strengthening the "island specialist" positioning of Turquoise agency. Means: Developing 10 mini-sites according to destination. These sites offer unreferenced travel information, they contribute to the general promotion of the entire online Turquoise network.
Mini-sites : www.ilemauritius.fr, www.lesilestahiti.fr, www.lesilesmaldives.fr, ... |
Turquoise Voyages :
Island specialized travel agency. Turquoise voyages has developed 3 types of online activity: island tourism for which it has an acknowledged expertise, surf travels and island honeymoons. Since 2006, the agency also relies on a Tour Operator activity.
Can't-do-without Issues :
E-tourism is an economic reality confirmed by Tailor Nelson Sofres (TNS) surveys. The tourism sector has attracted net surfers in France as it generates almost half of its total business transactions via the web. All tourism and travel actors, from multinational to small and medium enterprises (SME), don’t question the role of e-commerce and e-business anymore. These enterprises have to stand the heat, the market is ready, and customers are connected!
Among the most dynamic sectors, online travel sites top the list. Leading brands like SNCF, Club Med and many others mainly depend on their product sale over the Internet. The web offers new opportunities, greater reactivity, and the possibility to modify distribution plan in real time.
Internet Strategy and Marketing Objectives
Internet strategy must be adapted to fit marketing objectives bearing in mind that Internet strategy and traditional marketing techniques are complementary. The question to pop into your head is: what can your company offer to clients over the Internet? The company must search answers on:
- Client Services and sales that answer the most frequently asked questions, client needs and experience on the way they look for and find information;
- Commercial Partners retailers and distributors who give ideas and ask questions. Their views must be taken into consideration and visitors should have access to their sites via hyperlinks;
- Internet: build a discussion group that will survey different opinions, suggestions, and feedback. The discussion group can also be a good promotion tool;
- Consumers: their needs have to be studied regularly. The basis of marketing is to know which questions to ask in this regard. Are they or do they want to be on the Internet? They must be part of your website design and development.
- Prospective Customers: : what do you want them to do? Where do you want them to go? How do you evaluate feedback?
- Competition: compare your strengths to those of your competitors, identify your differences or your competitive advantages;
- The benefits a Customer will Get out of Your Products and Services on the Internet ; this is supposed to promote your company;
- Traditional Marketing versus E-Marketing in order to consider the potential market and your market penetration. Given the fast evolution of e-marketing, it is necessary to be aware of the good practices implemented by specialized websites in order to improve your project. |
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