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Web alliances
Last month, Franco-Lebanese web marketing firm Ebizproduction finalized a partnership with Weborama, a French industry leader in e-commerce services. Through the agreement, Ebizproduction can now offer its clients access to Weboscope, Weborama's premier website analysis tool. The partnership is Weborama's first foray into the Middle Eastern market, and coincides with the company’s euro 20 million worldwide expansion plan.
According to Communications and PR Manager Yann Rotil, Ebizproduc
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Google Opens Click Fraud Resource Center
Google just announced that it created a new Web site to serve as the single source for all click-fraud and ad traffic-quality-related information.
The Ad Traffic Quality Resource Center features an overview of what click fraud is and what Google's doing about it, a Help Center for detailed FAQs and multimedia presentations and a section called "Tech Talk," which features in-depth articles and blog posts written by its engineering team and other experts in the field.
About Face:
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Berytech organizes workshop on Company Valuation
Featuring Mr. Constantin Salameh, a global finance expert, the full-day workshop took place on Friday August 10 in Berytech Mar Roukoz and involved a group of Berytech entrepreneurs and a number of financial experts.
Salameh guided the participants through unique methods of company valuation: Relative, Asset-based, Cash-flow and which were illustrated by three different case studies and focused on the all prevailing issue of value creation which evades the most successful international com
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DSL : A lebanese government achievement or 'disaster'?
Internet service providers say state is engaged in unfair competition with private sector
A few months ago billboards were erected on highways across the country announcing that the much delayed Internet revolution had finally arrived in Lebanon.
Successive governments had been promising the arrival of broadband Internet since 2001, but it was not until this year that limited DSL subscription was finally unrolled in selected neighborhoods.
Broadband has been trumpeted as the solution to Leb
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Lebanese software firms eye outsourcing to compete
With Western conglomerates increasingly looking to emerging markets to subcontract software development, local firms are hoping to break into increasingly competitive European markets by promoting Lebanon as an offshore outsourcing zone for global corporations.
Since demand in Lebanon and nearby Gulf markets is too limited to sustain the country's 50-odd software firms, the US and Europe are the key to growth, says Thies Witting, head of the software sector of the Euro-Lebanese Center for Ind
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Web sites Positioning in the Search Engines
For several years now entrepreneurs have integrated internet to the panoply of tools they use to improve their marketing strategies and give world exposure to their products or services. Nowadays, one can hardly find a company without a corporate web site or at the very least a presence of several pages on portal web sites.
For the most aware businessmen, the issue is not to get their site indexed int the leading search engines such as google.com, yahoo.com, altavista.com, alltheweb.com
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Lebanon's new generation languishes in e-hibernation
Maybe our leaders want them to stay ignorant ?
BEIRUT: I have been teaching marketing courses at the American University of Beirut for a few years now. Hundreds of Lebanese students have attended these courses already. One of the courses is "E-Marketing," which explores the use of information technology to create, communicate, and deliver value to customers through customer relationship management, knowledge management and supply chain management.
E-business is the continuous optim
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